Action Figures Insider »BEND-EMSTM is back in a big way

TCG Toys re-releases the popular Bend-Ems action figure line of the ’90s

With top licenses including Miraculous: Tales of Ladybug & Cat Noir, Sonic the Hedgehog, SpongeBob SquarePants and more to come

Toronto, Canada (April 14, 2022) – Bend-EmsTM is back! Multi-brand toy company TCG Toys is bringing the highly successful, bendable Bend-Ems collection of toys from the ’90s back to retail shelves this fall. For die-hard collectors and new fans, Series 1 will feature the best licenses and characters to collect, including Sonic the Hedgehog, Miraculous: Tales of Ladybug & Cat Noir, and SpongeBob SquarePants, with more to come!

The original new Bend-Ems will include classic features like a 6-inch scale and the brand name engraved on the back, and will be packaged in a blister card, a nod to the ’90s nostalgia.

“The allure of Bend-Ems is a cultural phenomenon,” said Michael Albert, founder and CEO of TCG Toys. “Bend-Ems are collectible, affordable, and ready for today’s market. We are thrilled to bring the iconic ’90s toy back to the fore in creative and imaginative play. Like the original, TCG Toys is in a position to bring Bend-Ems to market quickly.”

“People ask me what is the most important key to Bend-Ems success,” said Alan Rigberg, owner and creator of the Bend-Ems Protocol. It’s twofold: speed to market and desirable licenses. The innovative number design allows us to rapidly expand production, allowing retail subscribers to quickly seize opportunities. The agility and enthusiasm of TCG and its broad licensing partners make them the perfect team to combine elements of Bend-Ems nostalgia with today’s popular characters and bring them to market quickly.”

From its original beginning in 1987 under the license of Alfred E Newman, to its heyday between 1989 and 2001, the classic Bend-Ems line of toys from game maker JusToys has featured over 400 characters with licenses from Disney, Turner, Warner, Hanna Barbera, Star Wars and the Global Fund. for nature.

Bend-Ems are flexible characters with bendable arms and legs. Its soft rubber exterior and wired interior offer bendability, making it ultra-portable. The durable design allows kids, millennials fans, and collectors alike to place and maneuver Bend-Ems over and over again.

TCG Toy expects to release Bend-Ems at retailers across North America in the fall of 2022. Bend-Ems will be available at a suggested retail price of $4.99 to $5.99 and are designed for ages three and up.

About TCG Games:

TCG Toys is world-renowned for its high-quality, great-value toys and products with distribution in more than 40 countries. With a history of 20 years, Toyco has been a leader in multiple product categories that include proprietary brands and licenses. Privately owned and headquartered in Toronto, Canada, founder and CEO, Michael Albert, is a second generation game maker. TCG Toys offers a wide variety of products for the whole family and is an innovator in toys, puzzles, plush products, foam and wood products, dolls, activity toys and more. Famous for its own brand of SURE-LOX® Puzzle, and as a manufacturer, it is a leader in “Playable Room Decor” with Megamat and Gelli Mats play mat brands. Working with first-class licenses, TCG Toys has provided licenses such as Barbie, Fisher-Price, Hot Wheels, Tonka, CoComelon, Thomas & Friends, Paw Patrol and Peppa Pig to market innovative play toys. With its high-quality materials and advanced processes, TCG Toys takes great pride in the quality and affordability of the products they manufacture and distribute. For more information, visit

Daniel Beckett

AFi founder and editor-in-chief Daniel “Julius Marx” Beckett has been in business his whole life. The first line he ever collected was Mego’s Greatest Super Heroes line in the 1970s. It has been surrounded by collectibles ever since. In 1999, he was confused by the lack of information and news about some of his favorite toy lines that he was collecting. Since he could not find the information, he decided to follow it himself thinking that others might also be interested in the same news. He started writing a weekly column on the gaming industry and movement personality for the gaming news site, and within years, tripled the sites’ daily visits with his updates, reviews, and product features. He established relationships with every major toy manufacturer and many sculptors, painters and mold makers. He has developed his hobby into a global experience that has been embraced by the industry. In 2004, he teamed up with his game friend Jason “ToyOtter” Geyer and created their own website Daniel has been cited in both industry and media outlets. Over the years, Daniel and AFi have been sought after as experts in this field. Daniel appears regularly on G4’s “Attack of the Show” as a primary contributor to the “Mint On Card” segment, and our Pop Candy blog front page on USA Today has been linked twice. Daniel’s content has also been featured on Bloomberg News,,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, Official Star Wars Blog, Geekologie, G4, CNet, Toy Fare Magazine, and many more. He has consulted on games, books, documentaries and TV shows. But it all sounds really arrogant and “blows its own horn” – long and short is that Daniel loves games and loves to talk about them.

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