Bilibili announces over 50 new Chinese anime titles at ANIME Made by BILIBILI 2021-2022, to bring Chinese anime to global audiences

Through years of development, Bilibili is now home to a large number of high-quality Chinese animation works and one of the largest Chinese animation production companies. It has launched a total of 430 Chinese anime titles and produced 178. Over 340 million users have watched Chinese anime on Bilibili, and the total watched hours have exceeded 1.9 billion, with an average annual growth rate of 40%.

“Chinese animation will become a mainstream content category for cultural consumption in ChinaBut our goal should not be limited to the local market.” Carly Lee, Vice Chairman and Chief Operating Officer of Bilibili. “Anime is the art of imagination, and the love of imagination is shared by humanity. Anime has the power to transcend cultural and communication barriers. This year, we upgraded our motto from “Made for” China“To ‘Made for Global’, in the hope that Chinese anime will gain worldwide popularity.”

Bilibili announced in 2019 that it will co-produce an animated version of The three-body problemThe award-winning global phenomenon China The most famous science fiction author, Liu Cixin. Liu once commented that he believed anime was a particularly appropriate form of expressing science fiction content. Bilibili released a new trailer for the title at the conference, revealing the sheer scale Three-body problem The universe for the long-awaited fans.

By forming partnerships with international partners, including Funimation, NETFLIX and Sony Music Solutions, Bilibili continues to bring Chinese anime overseas, and has launched 24 Chinese anime titles globally from 2020-2021.

Blessing Heaven Official’s series, an anime produced by Bilibili Inc. based on popular Chinese fantasy novels, was the first Chinese animated series to be broadcast on Funimation, the leading global broadcasting platform. The title was also presented on NETFLIX. Funimation also launched Link Click, another Bilibili-produced title that captured the hearts of fans for its touching story. The title is ranked #20 on MyAnimeList, the world’s best online anime community and database. Or not seasons Heaven official blessing And Click the link It got 420 million and 180 million views on Bilibili respectively. The second season of both titles will be released on Bilibili soon.

Both titles received positive feedback from international audiences about their artistic style, stories, and production quality. One viewer commented on Heaven official blessing, sayAnd “I’ve never seen a cartoon with this disease! The special effects, song selection, and even the story are so perfect!” my viewers Click the link Impressed by the quality of Chinese animation. Someone said, “This anime blew my mind and changed my whole impression of Chinese animation. I’m so glad it’s getting better.”

By telling the stories and values ​​of the Chinese people, Chinese animation can help introduce Chinese history and culture to a wider audience. Working with Shanghai Animation Film Studio, one of the most time-honored animation production studios in ChinaBilibili will produce a new title, Yao – Chinese folk tales, which includes eight stories related to the “beast” (or “yao” in Chinese) originating from Chinese culture. Bilibili will adapt Sword and Fairy 4A classic IP for games and TV dramas Chinain animation.

Bilibili also announced a sequel to Fog Hill of Five Elements, which includes cultural elements drawn from ancient Chinese text, Classic mountains and seas. The title has attracted many audiences for its special artistic style that resembles traditional Chinese paintings. legend Princess Zhang Gethe comics of the famous cartoonist Xia Da set in the Tang Dynasty, will also be made into cartoons.

Some of the widely popular titles will see their sequels again on Bilibili, such as the third seasons of The Daily Life of The Immortal King and Fairies Albums. The titles have totaled over 500 million and 200 million views, respectively.

Bilibili will continue to adapt high-quality comics in animation to expand and update existing IP addresses. The company acquired one of the China The largest original comics platform,, will adapt 17 comics from platform to cartoon. Five additional Bilibili Comics titles will also be adapted.

To further support industry talent, Bilibili has upgraded the “Little Universe Program”, first launched in 2016, to identify and train animation students and individual animation creators. The upgraded “Light Catcher Initiative” not only covers students and professional animation creators, but also provides opportunities for young, inexperienced animation enthusiasts to enter the industry, and encourages animation industry teams to challenge themselves to produce high-quality work. Some projects awarded from previous years went into production with the support of Bilibili Corporation.

A video summary of the event and a whole host of new titles are available here.


Bilibili is a premium brand and a leading video community with a mission to enrich the daily lives of younger generations China. Bilibili offers a wide range of video-based content with all the videos you like as a value proposition. Bilibili builds its community around ambitious users, quality content, talented content creators, and the strong emotional connections between them. Bilibili pioneered Quick Chat, a live commentary function that changed the viewing experience by displaying the thoughts and feelings of other audiences watching the same video. It has now become a welcoming home for the various interests of the younger generations in China And borders to promote Chinese culture around the world.

Bilibili source

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