Bulldog Licensing is preparing for its second head-to-head trade show since the lifting of restrictions, with an appearance at the Licensing Expo in Las Vegas later this month.
The licensing agency will have a range of brands on its stand, including Care Bears, as it celebrates its big anniversaries; The much-loved heritage brand, Sesame Street; The most famous miracle: Tales of the Ladybug and Cat Noir; sells Christmas sensation Magic Mixies; A new Odo animation for preschoolers, among others.
Beloved, hug bear care From the exotic land of Care-a-Lot, they celebrate 40 yearsy Anniversary this year. First introduced in 1982 with a line of greeting cards, Care Bears have gathered fans of all ages over the decades and are now popping up everywhere from consumer products and plush toys to animated TV shows and feature films. Bulldog’s recent teddy bear deals include luxury knitwear brand Chinti & Parker, with a range of adult cashmere sweaters, jackets, track pants, and T-shirts; Character World for a range of children’s bedding and soft furnishings; and Eat Glitter and Shine for a home kit based on globally recognized faces like Tenderheart Bear, Wish Bear and Love-a-Lot Bear.
Heritage brands continue to rule through turbulent times and Sesame Street It’s still more popular than it has been in the more than 50 years since its initial launch. Another site that spans generations in reach and popularity, Sesame Street continues to air daily on the leading pre-school commercial broadcaster, Tiny Pop, and Bulldog has sponsored a number of best-in-class deals for the brand, providing a diverse and wide range of consumer products. .
From the latest additions to the hand-picked line-up of Bulldog’s hot comedy animated series udoIt is a co-production of BAFTA Award-winning Sixteen South and Polish animation studio Letko. Odo is a little owl with big ideas; The series has been launched on Milkshake! In the UK, Cartoonito on HBOmax in the US, ABC Australia, MiniMini in Poland, RTÉ in Ireland and TVO and Knowledge Network in Canada in 2021 with a 52×7 minute series, aiming to teach young children self-efficacy and self-belief. The series has been sold to more than 150 territories and was created to help combat the alarming rise in anxiety and depression in children. Each episode sees Odo respond positively to challenges with the help of his friends.
Bulldog’s first real estate licensee is the main partner of Wow! things. The deal will see wow! Stuff creates a comprehensive range of Odo toys including plush, dolls, figures, accessories, role-playing, vehicles, play sets, track sets, building toys and bath toys. Bulldog also signed Macmillan Children’s Books as Odo’s global publisher.
ZAG’s miracleAnd Tales of Ladybug and Cat Noir, everyone’s favorite superhero story, first aired in 2016 in the UK on Disney Channel and quickly became the channel’s highest-rated show. Ladybug and Cat Noir subsequently joined the POP roster as the show airs daily in prime time and ranks among the top 3 series for kids 4-15 (September 21 – Feb 22). On-demand viewers can find Miraculous on Netflix, Disney Plus, and Google Play. The series has been sold to more than 120 countries around the world with the fifth season currently in production for a fall 2022 release, and the $100 million animated feature will also be shown later this year. Recently, the brand generated over $1 billion in retail sales with over 250 million products sold worldwide, while Miraculous on social media generated 30 billion views on YouTube alone.
Recent additions to Bulldog’s consumer portfolio include Kennedy Publishing for a stand-alone magazine, and Zack, who will offer a dining range that includes tables, dinnerware, drinkware and breakfast sets. The ZAG Lab and Playmates toy line is enjoying massive retail success with the UK being one of the top 3 markets worldwide, and a top 10 brand in the Fashion Doll category according to NPD data.
Sell an exciting Christmas game Magic Mix, from Moose Toys, is one of the newest additions to the Bulldog family. The innovative magic cauldron captured the nation’s attention at the end of 2021 and was included in the Christmas lists of retailers, Toy Retailers Association, and children alike across the UK.
Sales of the brand’s Magic Mixies skyrocketed to become the highest-grossing SKU in Moose Toys history with stock selling out as soon as it hit shelves. The Interactive Display was then crowned Innovative Game of the Year at the 2022 Game of the Year Awards. Bulldog is now in discussions with a group of major licensors to partner with the brand for a range of consumer products.
Rob Corney, managing director of Bulldog Licensing says: “The Bulldog team is very excited to be back in Las Vegas for the licensing fair. It was our return to the trade fair grounds after lifting restrictions at BLE and we had a great show to see clients face to face again, so we can’t wait to do it again later this month. Bulldog’s roster is the strongest of all at the moment and we’re excited to share all of our news and brand updates with new and existing customers at the show. “
Bulldog license will be in position B129 At Licensing Expo, Mandalay Bay Convention Center, Las Vegas, May 24-26, 2022.