Honest question: Who knows here that even Netflix offers games?
I’m not trying to be arrogant. The streaming giant’s expansion into gaming happened in November 2021, and since then, I’ve pretty much not heard anyone talk about it. This is despite the fact that it is available on Android and iOS, two of the largest tech platforms in the world. Although these stories are unconfirmed, I follow the gaming industry extensively both professionally and entertainingly, and there has never been a glimpse of Netflix games in those spaces. (For context, we’ve known Netflix games for about a year.)
I’m bringing this up not only because we’re past the five-month mark for the platform’s launch, but because the topic came up amid Netflix’s latest earnings report. In it, the company revealed it Lost First subscribers in over 10 years in the first quarter of 2022 – 200,000 of them in fact. The company attributed the losses to the suspension of its business in Russia amid the country’s illegal invasion of Ukraine while forecasting an additional drop of two million subscribers in the second quarter.
In response, the company confirmed that it would adopt a type of low-cost tiered ad-supported and paywall when password sharing, although it’s unclear when either might come. While we wait, there has been discussion about how Netflix can leverage gaming to grow its business overall. “Netflix is looking at opportunities for content around video games from every direction,” Washington Post It was reported this week, citing sources.
So far, though, it’s unclear what the platform’s larger vision will be, exactly. Currently, the platform has 17 games, including two on the basis of its success Weird things a series. I haven’t heard of most of those, personally, and I bet most of the others are in the same boat. Not to take these nicknames lightly, keep in mind; I obviously didn’t play them. But given that it’s offered free on mobile to all of its 222 million global subscribers, you’d think we heard more. (We also don’t know how many people actually play it because Netflix, like many companies, hasn’t released official numbers.) For now, it looks like this is a small appetizer for Netflix to test the waters before diving into the market further.
But then, we don’t really know what Netflix has planned for the platform in the long run. The company clearly wants synergy between its original movies/shows and games, and has already started that with a pair Weird things games. She also recently confirmed that she’s doing the same with popularity cats explode The game, which will get a mobile title next month, and then a series on Netflix later.
The best example of the potential for this kind of cross-promotion comes from Netflix the magician a series. The show led by Henry Cavill helped CD Projekt’s The Witcher 3: Wild Hunt – An unrelated experience linked only to the original Andrzej Sapkowski novels – has achieved record popularity on Steam, four years after its release. But Witcher 3 It also highlights perhaps the biggest question mark surrounding Netflix games: the kinds of experiences we’ll have. This means that mobile games are undeniably popular, but people also want bigger, more budget-friendly games on consoles and/or PC. It’s certainly smart to slowly indulge Netflix in gaming, especially when looking at other tech giants. Google’s very lackluster Stadia service has virtually no fanfare, and Amazon Games had many stumbles and multiple cancellations in its early years.
Having said that, it was fairly clear, at least, that Amazon is interested in the big live service games, and it finally worked out on that front last year new world And this year Coffin missing. In fact, the latter is one of the biggest Steam games currently. By contrast, Netflix has been very vague about gaming ambitions, simply saying it will focus primarily on mobile to start. Thus, the platform currently appears to be limited, in some ways, by these small, mobile-only titles that are (mostly) exclusive to its platform and seem to attract very little attention. Washington Post Netflix says it plans to have 50 games available by the end of the year, but who knows if they’ll get more attention than the initial show. Will Netflix eventually expand to PC and/or console titles? Or even different types of mobile games, like, for example, a squid game Battle Royale? Only time will prove it.
It also remains to be seen what Netflix plans with its recent developer acquisitions, which include three studios: The Next Games in Finland, Boss Fight Entertainment and the US Night School Studio. It is that third team that is particularly interesting, as this is the team behind the acclaimed Oxenfri It is an adventure game and is also developing a sequel for consoles and PC. Meanwhile, Netflix has brought on veterans from the likes of Riot and EA, although what they do remains a mystery. In the end, bringing in key talent is always smart, but we’ve also seen that it’s getting nowhere (see: Google Stadia).
Now, if this sounds negative, it isn’t meant to be; It’s so early for Netflix Games that it’s impossible to guess either way. Instead, this piece aims to approximate what we know (and don’t know) about Netflix’s early efforts. If nothing else, it is easy to imagine a file Abilityespecially since the company already has a monopoly on game mods, including Castlevania (Konami Castlevania), mysterious (Riots league of legends), The Cuphead Show (MDHR’s studio Cuphead) and next sonic prime (sega sonic the hedgehog). And because Netflix has a successful core business, it can take its time and put games as an added bonus. By contrast, Google put all of its AAA game eggs into the Stadia broadcast basket, and it didn’t come to fruition.
All this means is that there are plenty of games coming from Netflix Games, and it will be interesting how all of that plays out.
Image credit: Netflix