W9 again explicitly chooses OM instead of OL

As announced by RMC Sport last week, W9 has decided to broadcast the Europa League quarter-final second leg between PAOK and OM on Thursday (9pm), instead of Lyon-West Ham in the Europa League.

As announced by RMC Sport last week, W9 has chosen to broadcast the OM match for the UEFA Europa League quarter-final second leg in PAOK Thessaloniki (9pm). TNT, which has the first broadcast option for the Europa Conference League and Europa League, has preferred Marseille over Lyon, who will host West Ham (9pm) in the second leg of the Europa League quarter-final, which is more famous. .

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After joining RMC Sport last week, Frédéric de Vincelles, General Manager of Platform and Sport Programs for the M6 ​​Group, justified the decision. This is due to three criteria: programming the match for prime time, keeping it at home or away, and sporting interest. Both games will start on Thursday at the same time. If OM played at home and Lyon went out last week, the opposite will now happen this week. So OL fans can expect to see their team broadcast in plain sight. But W9 is finally considered the highest sporting interest by Marseille, winner of the first leg (2-1) while OL snatched a tie at West Ham Stadium (1-1).

W9 hopes OM will qualify for the semi-finals

“Between Lyon’s tie in the first leg and OM’s victory, there isn’t much of a gap, but we think Marseille are in a good position to qualify and we want to bring that qualification back to life. On the air even if we obviously very much want Lyon to qualify as well, explains de Finchell. Bonus On that, if Lyon and Barcelona also qualify, it is very likely that we will broadcast the match between OL and Barcelona in the next round.”

Re-launched based on the option to broadcast the Europa League instead of the Europa League, the leader was justified. “Yes it is (European League, editor’s note) a more famous and older competition, but we retain the rights to the European League and Conference League, it is also important for us to promote this competition,” he explains. That in the minds of football fans and viewers, it means something. The more we broadcast the matches of this competition, the more we talk about it and the more it is valued. By choosing this, we are giving value to the competition for which we have bought the relatively expensive rights, and we must also value it.

Best viewership for a football match on W9 for four years

OM, the club considered the most popular in France, does a lot in this selection. This also paid off last week with an audience share of 7.6%. “It’s an excellent crowd, De Finchell rejoiced. Best for a football match on W9 for four years. So the bet is successful. We have taken back the rights to the Europa League this season and spoiled the participation of the French clubs. Marseille, Monaco, which we also broadcast, just like Lyon on several occasions. We are dealing with these big football clubs in the best possible way.”

The match between OL and West Ham will be broadcast on RMC Sport 1. It will also be broadcast unencrypted on BFM Lyon a few minutes after the final whistle.

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