Zag and Epopia’s interactive storytelling game “Miraculous Penpals” is now available in the US

Already played by thousands of children in Europe and supported by writers, speech therapists and child development experts, Miraculous Penpals is the official screen-free game that encourages children to read and write.

Released last Wednesday on social media, the video introducing the Miraculous Penpals has been viewed more than 1.5 million times on TikTok, Instagram and YouTube.

HOUSTON, TX / ACCESS WIRE / July 2, 2021 / Award-winning independent animation studio ZAG and French storytelling company Epopia today announced the launch of Miraculous Penpals in the United States. Very popular in Europe with 70,000 players, Miraculous Penpals is an interactive game by postal service that encourages children to read and write by exchanging actual paper letters with their favorite Miraculous heroes.

Miraculous Penpals is a completely new interactive concept that is not an app or a digital experience. After subscribing, the child, now the Miraculous Penpal, receives real letters in the mailbox from the characters of the Miraculous series. In the letters, the fictional characters of the super universe like Ladybug or Cat Noir ask for the penpal’s help in making decisions, carrying out activities or solving puzzles to save Paris from the super villains. Mail reporters, using pen and paper, respond and make their own choices for what comes next in the adventure.

All messages are read by the author of Epopia who writes the progress of the story according to Penpal’s wishes. In return, messenger friends will receive personalized messages, with new surprises including 3D puzzles, card games, stickers, cards, etc. With each subsequent mail exchange, they quickly discover that their choices guide the rest of the adventure. Finally, Epopia adapts the complexity of the stories according to the reading and writing level of each individual in Penpal. At the end of their story, messengers can request a personalized book that includes all the letters, pictures, and graphics they’ve exchanged over the course of the game.

Julian Zag, Executive Vice President of Global Operations, stated, “Miraculous Penpals are a great way to expand audience interactions from television into new storytelling formats and adventures! They’re also a great way to inspire children to read and write through play.” Zag. “Epopia will expand the Penpal experience to include all ZAG properties including the Miraculous Ladybug, our upcoming series, Ghostforce, and many more.”

What child has not dreamed of being the hero of his favorite story? Commented Remy Birla, CEO and founder of Epopia. “Our aim is to make children dream, help them develop their imagination, and turn reading and writing into a game. Thanks to the role assigned to them, children begin to write with enthusiasm, knowing that they have a decisive influence on the rest of their adventures. Without any formal, objective or corrective writing requirements, they gain Confidence all the time while they are having fun.”

Released last Wednesday on social media, the video introducing the Miraculous Penpals has been viewed more than 1.5 million times on TikTok, Instagram and YouTube. Ladybug and Cat Noir will be able to send thousands of messages all over the USA.

About Epopia
Founded in 2014 by Remy Perla, Epopia brings together an entire team of writers, educators, illustrators, developers, speech therapists, and graphic designers to create personalized, immersive, and interactive storytelling experiences for children. To make these experiences unique for each child, Epopia is the proud creator of a software platform that allows content to be customized based on children’s written responses to story prompts. This platform allows more than 70,000 children in 75 countries to receive Epopia messages and stories tailored to their specific responses and interactions. That’s 70,000 unique stories! In France, with the support of the French government, more than 1,200 French schools have adopted Epopia stories in their educational programmes. The multi-million dollar company Epopia is the winner of the French National Education Prize and two gold medals from the Paris Salon of Innovation “Concours Lepine”.

About Miraculous™: Tales of Ladybug & Cat Noir
Created by ZAG and co-produced with ON kids & family (Mediawan Group), this is a superhero story for everyone. The series has been ranked by IMDB among the Top 10 Animated Shows of the Last 20 Years*. Screening in holiday 2021 $100 million theatrical movie Miraculous Ladybug and Cat Noir “ The Awakening. & rdquo; With a huge fan base of young adult “Miraculers” (ages 15-25), Miraculous has become a planet-wide digital craze with over 23 billion YouTube views (licensed and user-generated content); Over 180 million products have been sold over the past four years; The official Miraculous app has more than 150 million downloads. Miraculous is the winner of 18 awards, including the 2018 Teen Choice Award for Choice Animated Series which is broadcast in more than 120 countries worldwide.


About ZAG
ZAG America, LLC is an independent global entertainment studio with offices in Los Angeles, Miami, Paris, Montreal and Tel Aviv, specializing in world-class storytelling across television, film and digital platforms. ZAG’s foundation is rooted in engaging characters, endless imagination, and masterful storytelling mixed with dozens of original musicals. The company is home to world-class entertainment properties under the ZAG HEROEZ brand, including Miraculous™: Tales of Ladybug & Cat Noir and the upcoming titles Power Players (2019) and Ghost Force. Founded in France in 2009, director and composer Jeremy Zag expanded the company to the USA in 2012 – setting up a creative headquarters, known as “ZAG Lab”, and a global franchise office for the brand in Santa Monica, California with a focus on off-screen content development. to lifestyle brands covering a wide range of touchpoints.

Media contact:
Name: Francois Huynh
Company name: AD Avenue Group
Houston, Texas
United State
(415) 359-5861

source: Zag America LLC

View the source version on

Leave a Comment

%d bloggers like this: