ZAG appoints Megalicense to represent ZAG Heroez in Russia and CIS – Licensing.biz

Animation studio ZAG has signed Megalicense, the leading licensing agency throughout Russia and the CIS, to represent its brand portfolio ZAG Heroez, which is spearheaded by the famous pop culture Miraculous – Tales of Ladybug and Cat Noir.

Under the terms of the agreement, Megalicense will develop licensing and promotion plans for miracletogether with strength players And the latest ZAG series, Ghostforce Across Russia and the CIS. The agency will work alongside Helena Perheentupa of ZAG, Vice President, Licensing, Central, Eastern and Northern Europe, Russia and ZAG division.

Julian Zag, Executive Vice President, Global Operations and Head of Consumer Products, commented: “Megalicense is the number one licensing agency across Russia and the CIS, and we are pleased that it will lead ZAG’s consumer products activities.” “This is an exciting time for miracle With over 200 global licensees and retail sales, it generated more than $1 billion last year.

“This year we are showing off our $100 million global QSR-supported animation feature, Season 5 premiere and new mobile and console games, among many other initiatives. Our latest series, Ghost Force, which premiered in the world last August on TF1 in France, is already resonating with children as we witness an increase in tons of activity across our social media channels. And we have strength players, which is gaining traction in Russia where it is currently broadcasting on Karusel. We look forward to working with Megalicense to develop a robust licensing program for this indigenous intellectual property across the region. “

“We are very proud to begin our long-term collaboration with ZAG Group of Brands,” says Frederico Gatti, CEO of Megalicense. “Our primary focus will be miracle One of the most successful brands for target audience 6 to 12 years old globally. Over 220 million products have so far been sold worldwide and we see a huge opportunity to grow the brand across Russia with a focus on apparel – after successful collaborations with giants like GUESS and ZARA – along with back-to-school footwear, outdoors and accessories Household items, textiles and many more. We have no doubt about that miracle She will continue her success in Russia, and we look forward to presenting it Ghost Force And the strength players to potential licensing partners across the region.”

The fourth season of miracle Currently available across Russia and the CIS on Disney Channel, with Season 5 premiering in the third quarter alongside two animated TV events: Miraculous World – Shanghai – The Legend of the Dragon Lady And the The Miracle World: New York – United Heroes. Games from ZAG Lab and playmates are doing well in the US with the new line being introduced internationally. With a huge fan base of young people”miracles(from 15 to 25 years old), miracle It has become a digital planetary frenzy with over 29 billion views on YouTube (authorized and user-generated content) and 200 million downloads of the official app.

Ghost Force Currently available throughout Russia and the CIS on Disney Channel, a line of toys for the series will be available from ZAG Lab and Playmates in 2023. Ghost Force It was acquired by Disney Channel in the US and is currently available on Disney XD. The series is available across Europe and the Middle East on Disney Channel and on Discovery Kids in Latin America, and is scheduled for release in Japan and India this year. The series premiered in France on TF1 in August 2021 with an audience share of over 35%.

strength players Currently available in Russia on Karusel and in Ukraine on PLUSPLUS.

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