ZAG establishes its first office in Argentina

Global independent animation studio ZAG Established its first office in Buenos Aires, Argentina, to directly lead promotion and licensing activities in Argentina, Bolivia, Paraguay and Uruguay for the company’s portfolio of “ZAG Heroez” brands, including the successful brand worldwide Miraculous – Tales of Ladybug and Cat Noir And the Ghost Force. The Posted by Julian ZagAnd the EVPAnd the global operations And the Head of Consumer Products.

Heads the new Buenos Aires office Melissa VerAnd the South America Licensing and Retail ManagerHe is also responsible for direct operations in Chile and Peru. Fuhr reports to Angela CortezAnd the ZAG Vice President, Licensing and Consumer Products for Latin America.

Fuhr is tasked with continuing to develop the company’s brands, working directly with new licensing and merchandising partners to implement a strategy that will increase visibility and market share, as well as strengthen relationships with retailers to enhance the brand’s retail visibility.

“We are confident that our strategy to deal directly with consumer activities in key regions is the optimal approach to building our brands,” commented Julian Zag. “2022 is a milestone year for us with the highly anticipated launch of a $100 million Miraculous animation feature release later in the year along with a global QSR promotion, the release of a new mobile game and our first console game, among other initiatives. In addition, we also receive increased and positive activity through our social media Ghost Force Since it debuted in December 2021 on Discovery Kids, this is the perfect time to work with licensees across the region to build additional ways for fans to interact with this fun comedy/action series that follows three middle school students who secretly form a team to defend their city from ghouls. the horrific that haunts her.”

“We want to thank Caffaro Hnos and his team at IMC for their oversight of miracle over the past few years. Together with ZAG, Caffaro Hnos has paved the way for the success of this massive brand in Argentina,” he adds. Angela CortezZAG, Vice President of Licensing and Consumer Products for Latin America.

“We see many opportunities to continue building on the success miracle Across Argentina, Bolivia, Paraguay and Uruguay and building strong and lasting partnerships with the best companies and retailers in the region for both Miraculous and Ghost Force,” Contributed Fuhr. .’s new playing line miracle from ZAG Labs is already doing well in retail and we’re keen on the Zag Lab and Playmates line of toys Justforke to reach retail in 2023.”

Prior to joining ZAG, Fuhr spent fifteen years with Arcor SAIC, the largest confectionery manufacturer in Latin America. She transitioned from her role as Director of Events and Promotions to becoming the Company’s Director of Licensing. Fore has overseen licensing, partnership and promotion activities for all product categories from candy to ice cream to cookies and chocolate. He also developed and discussed promotions and campaigns with partners such as Disney, Universal, Nickelodeon and Fox. She was also the Director of Licensing for Latin America South for El Reino Infantil, the number one Spanish language channel on Youtube for children around the world.

Miraculous™ It is a superhero story for everyone. The series has been ranked by IMDB among the 10 best animated shows of the last 20 years. The fourth season of Miraculous™: Tales of Ladybug and Cat Noir The animated television series began appearing in more than 120 countries worldwide during Spring/Summer 2021, and ZAG is currently producing on seasons four and five of the series. With a huge fan base of young people”miracles(Ages 15-25), Miraculous has become a digital planetary craze with over 27.7 billion views on YouTube (authorized and user-generated content). Over 200 million products have been sold in the past four years and retail sales exceeded $1 billion in All over the world so far.The miracle is Winner of 25 awards, including the 2018 Teen Choice Award for Choice Animated Series.

Ghost Force It is currently available across Latin America on Discovery Kids and airs daily Monday through Friday at 8.45pm. A line of toys for this series will be available from ZAG Lab and Playmates in 2023. Ghost Force It was acquired by Disney Channel in the US and is currently available on Disney XD. The series is available throughout Europe, Japan, India, Russia, the CIS and the Middle East on Disney Channel. The series premiered in France on TF1 in August 2021 with an audience share of over 35%.

Melissa Ver South America Licensing and Retail Manager

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