ZAG’s Miraculous expands on TikTok

Award-winning independent animation studio ZAG The first European animation studio On children and family (Mediawan Group) continues to build a complete digital ecosystem around the world-famous chain: Miraculous: Tales of Ladybug and Cat Noir. Digital performance is the core of the development strategy that It targets the franchise’s diverse fan base.

miracle Newly available on TikTok, the social media platform whose user base has grown significantly faster in 2020. TikTok will expand the brand’s presence on Facebook, Twitter, Instagram and Tumblr – its 12 official accounts, which include accounts dedicated to the series’ main characters – boasting five million followers in total. The new TikTok channel will reveal never-before-seen footage, including music videos with choreography for children and young adults to repeat at home and record themselves performing the dances; split screen videos sharing text and storyboards with corresponding animations; short videos from the TV series reflecting seasonal events; speed of characters in drawing; Promotional videos / teaser trailers; “making” videos; Game previews and special VIP invites to discover new digital experiences with the new ZAG Games & Interactive Experiences section, and more.

during 2020, miracle Its digital reach has grown by 178%*. miracle It attracts over 15 million subscribers across its nine official YouTube channels, which are currently available in eight languages. With a total of 22 billion views, fans collectively watched over 300 million hours of content. More than 350 million people around the world watched the recently posted videos of the series credits, and watched the exclusive 2D animated movies based on the series”chibi miracle,Initially launched on YouTube Kids, it has over 500,000 followers and over 100 million views. chibi miracle The short films were subsequently made available on partner channels worldwide. In addition, the miracle A song for the second season, performed by Lou and Lenni-Kim from The Voice Kids France, has garnered more than 400 million views worldwide since its YouTube debut in November 2018, and “Jeremy Zag”the wall between usFrench song, inspired by the series and performed by miracleThe duo Lou & Lenni-kim was released in September 2019 and has racked up over 40 million views on YouTube.

He commented, “With a strong global brand and strong fan engagement and activity, digital extensions amplify fan size and help attract new audiences.” Jeremy ZagFounder and CEO, ZAG. “We continue to create new content across social media, and TikTok will be a great way for us to share different types of content and connect with fans across all demographics.”

miracleThe main force is the amazing alchemy that surrounds the heroine of everyday life. We adore the Ladybug starring, but we also sympathize with her, feeling close to her. Our digital development strategy enables us to get closer to the audience and adapt to new trends. miracle The universe can be accessed all the time, on every social network, but also in different formats, in order to offer personalized experiences to all kinds of audiences: kids, parents… and all fans who are young in their hearts! ” Aton SomashCo-founder and President of ON kids & family.

Recently, the animated TV movie Miracle World: New York: United Heroes Widely acclaimed in the United States (Disney Channel), Brazil (Gloob), Germany (Disney Channel), the United Kingdom (POP), and France (Disney Channel and TF1). The feature is set to air in additional countries in 2021 with its launch on Disney+. ZAG and ON kids & family started productions on the play, Ladybug and Cat Noir: Awakening (budget in excess of $100 million USD), which is scheduled to be released worldwide in fall 2021 or early 2022, along with seasons four and five of the series, which are also currently in production.

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